AI Insights · Timothy · July 2025
Top 5 Social Apps on Android in Kenya: Q2 2025 Performance
Explore the performance trends of the top 5 social apps on Android in Kenya during Q2 2025, including downloads, revenue, and active users.
In the second quarter of 2025, the top social apps on Android in Kenya demonstrated varied performance metrics in terms of downloads, revenue, and active user numbers. Here's a closer look at the top five apps based on data from Sensor Tower.
TikTok - Videos, Shop & LIVE saw a remarkable rise in weekly revenue, beginning at around $11.6K and climbing to nearly $18K by the end of June. Download trends showed fluctuations, peaking at 64.9K mid-April before tapering off towards the quarter's end. Active users remained robust, starting at approximately 5.1M and reaching 5.4M by June.
Instagram experienced a steady increase in weekly revenue, closing the quarter at about $2.1K. While downloads showed a decreasing trend initially, they rebounded to 55.7K in late June. Active user numbers remained strong, fluctuating slightly around the 3.6M mark.
Facebook maintained consistent revenue growth, ending June with $1.9K. Downloads varied, with a notable increase to 40.1K in late June. Active users hovered around 4.8M, with minor fluctuations throughout the quarter.
SOYO: Meet & Chat Party displayed steady revenue figures, though a slight decline was noted towards the end of the quarter, concluding at $691. Downloads were stable, with a peak of 18.1K in early April. Active users saw an increase, ending June at approximately 65.9K.
Lastly, BuzzCast - Live Video Chat App saw gradual revenue growth, peaking at $1.5K mid-June. Downloads fluctuated, reaching a high of 2.8K in mid-June. Active users steadily increased, closing the quarter at around 6.5K.
For more detailed insights and analytics, visit Sensor Tower's comprehensive reports on these apps.
